Resources Library by ANA

Foresight and innovation

Product innovations are developed for a future market with future consumers. Engineers and decision makers need to understand both to be successful. The paper shows an empirically based framework which systematically integrates the people dimension...

Catalogue: Congress 2006: Foresight

Authors: Katja Henke, Markus Buchwald, Thomas Perry, Oliver Tabino

Companies: Deutsche Telekom, SINUS Markt- und Sozialforschung GmbH

September 17, 2006

Getting doctors to spill their guts

Physicians are notoriously difficult to interview deeply about their decision-making because they are extremely literal and left-brained. They are typically unable to explain their professional and emotional engagement in the disease process and...

Catalogue: Global Healthcare 2006

Authors: Patricia Sabena, Nicole Sabena Feagin

June 15, 2006

Marketing forecasting

More and more companies search for the solution and have turned towards other types of studies (than qualitative ones), trying out and developing methods while seeking to cross the disciplines, the points of view or contributions. Among these still...

Catalogue: Congress 2006: Foresight

Author: Catherine Bitoun

June 15, 2006

Probing investor's psyches

Much of economic and financial theory is based on the notion that individuals act rationally and consider all information in decision-making. However, substantial evidence points to the contrary.A case in point is stock trading, where academic...

Catalogue: Asia Pacific 2006

Authors: Verapong Paditporn, Vibhas Ratanjee

Company: Gallup International Association

March 19, 2006

Eat the rich!

The paper shows two different sides of state-of-the-art qualitative market research and consulting: elucidating the impact of Constructivism on qualitative market research and its implication for the method of ethnographic interviewing...

Catalogue: Qualitative 2005

Authors: Kerstin Klar, Oliver Tabino

Company: SINUS Markt- und Sozialforschung GmbH

November 13, 2005

Powerful insights

This presentation describes how Ethnographic Research, a method providing clients and market researchers with the possibility to jump into the respondents' life and take part in particular situations and relevant actions, can overcome barriers of...

Catalogue: Congress 2005: Making A Difference

Authors: Edeltraud Kaltenbach, Ji-Seun You

Company: Maritz Research

September 21, 2005

Communications and bottom line

Neuromarketing - brain wave or brain scam?This presentation explores the role and relevance of different brain scanning technologies and their appropriateness to research, marketing and corporate decision-making.

Catalogue: Congress 2005: Making A Difference

Authors: Peter Laybourne, David Lewis

September 21, 2005

From consumer to decision-maker

The consumer research industry is focused on 'doing research', but not necessarily on 'transferring and disseminating' research outcomes inside organizations.Several variables affect how well research is assimilated inside organizations: Speed,...

Catalogue: Congress 2005: Making A Difference

Authors: Luis Arnal, Andres Gonzalez-Cuevas

September 21, 2005

Building democracy in the UK

This presentation considers the need for a new kind of participative democracy in the United Kingdom and outlines how the UK government is using deliberative and collaborative approaches to build stronger engagement with citizens.This is illustrated...

Catalogue: Congress 2005: Making A Difference

Authors: Viki Cooke, Lucinda Devine

September 21, 2005